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The Crocs Carpet

The final intern project that made everyone speechless

Crocs x Digitas (2023)

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The Ask

As part of Digitas' intern, Crocs asked us to highlight the versatile energy of Crocs sandals all year round to female Gen Z.

Insight

Prioritizing comfort empowers women to move freely and ignites their motivation to defy expectations.

Role

Strategist

Strategy

Catalyze a woman's decision to choose comfort in every season and every setting

Made Me Own It

A campaign designed for Gen Z women to OWN who they are in every season.

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